Robert Reffkin’s 2025 Real Estate Predictions: A New Era for the Industry

January 15, 2025

As we look ahead to 2025, Robert Reffkin, the founder & CEO of Compass, has shared some insightful predictions about the future of the real estate market. His forecasts highlight the dynamic shifts coming our way, particularly with regard to cooperation within the industry and the evolving role of portal sites. Here’s a breakdown of his thoughts on what the next year could bring.

“1. Clear Cooperation as we know it ends, giving homeowners the choice on where and how to market their homes and empowering them to be able to list without the risk of days on market and public price drops.

2. The industry realizes that Clear Cooperation was forcing agents to cooperate with portal sites – companies that have no listings, no agents and no clients – which was not the founding intent behind MLS cooperation.

3. To incentivize agents to give portal sites their listings as early as MLS “private agent only view”, portal sites place the listing agent’s full contact information back on their listings and remove days on market and price drop history when asked. This means that buyer inquiries go to the listing agent and the pathway is created for the entire industry to require portal sites to put the listing agent’s full contact information back on their listings.’’

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Source: @robreffkin (Instagram)

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