Compass Unveils Enhanced Seller Disclosure: Empowering Homeowners With More Control and Clarity

According to Compass.com, a new version of the Compass 3-Phased Marketing Strategy Client Disclosure Form has officially launched, bringing more transparency, flexibility, and choice to today’s home sellers. Building on its original 2024 rollout, this updated form reflects industry shifts and provides sellers with a clearer roadmap for how their home is introduced to the market—on their terms.

Designed to empower homeowners, the enhanced disclosure supports the Compass 3-Phased Marketing Strategy, a dynamic approach that rolls out listings in three distinct stages: Compass Private Exclusive, Compass Coming Soon, and the final public launch via the Multiple Listing Service (MLS). With this phased structure, sellers can test pricing, build demand, and prep their property without rushing to market—ensuring their home has its best debut when it matters most.

The updated form includes more specific language about each phase, confirming that a home won’t appear on the MLS or public portals until Phase 3. It also highlights that sellers have no obligation to accept offers during the early phases, allowing them time to prepare, refine pricing strategies, and control visibility—especially for privacy-sensitive homeowners.

Here’s what makes the new disclosure form a game-changer:

• No pressure, no countdown: Sellers can market their home without accruing days on market or risking early price drops.
  
• Test the waters: Preview pricing strategies or try an aspirational price before making a public splash.
  
• Prep at your pace: Continue with staging, repairs, or other upgrades while quietly building interest behind the scenes.
  
• Maintain privacy: Choose when and how listing photos and information are shared with the broader market.
  
• Boost momentum: Create early buyer buzz and interest before your home officially hits the MLS.
  

The form also outlines considerations sellers should weigh. Because listings in the Private Exclusive or Coming Soon phases are not distributed to the MLS or other brokerages’ websites, there may be fewer eyes on the home. This could potentially reduce showings or offers. However, sellers have full control and can opt into MLS exposure at any point in the process.

In line with Compass’s commitment to ethical practices, the disclosure also reinforces adherence to Fair Housing laws and marketing strategies that respect all local, state, and federal requirements.

Now mandatory across all markets before any pre-marketing begins, the updated Compass disclosure is a powerful tool for sellers looking to maximize control, strategy, and success in today’s competitive housing market.

Want to learn how this strategy can work for your home sale? Let’s connect—I’m happy to walk you through the details and help you make the most of every stage of your selling journey.



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Source: compass.com